In Brief: Web Banking Sign-Ups Top 10% After 2 Years

Over 10% of the customers at financial institutions that have offered Internet banking for more than two years have signed up.

That is what Digital Insight concluded from a survey of the 148 banks and credit unions that use its Internet banking software.

Those that introduced such services between late 1996 and early 1997 have signed up an average 4% of their customers for it, the company said.

But enrollment has been faster for those who started in late 1997 or early this year. They average 5%.

Paul Fiore, president and chief executive officer of Digital Insight, said later arrivals to Internet banking tended to do more aggressive marketing.

Of the 148 Digital Insight customers, 80 are offering bill payments through Travelers Express Co. Of the more than 200,000 people who bank on the Internet with a Digital Insight institution, only 14,767 take advantage of the bill payment capability. Those who do use it to pay an average of 7.6 bills a month.

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