A recent Weekly Adviser column discussed setting goals for public relations in the community bank so that PR can be an effective tool of bank operations and not just an ego builder or something done simply because everyone else does it.

The column brought forth a solid, useful letter from Carol Batzli Barkley, marketing manager of the Richfield Bank and Trust Co. of Richfield, Minn. which, incidentally, states right on its letterhead, "An Independent Bank.")

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.