For advice on what young people want from a bank, First Bank of Tallahassee, Fla., knew it was no use asking its board.

"Looking around our boardroom, everyone is in their 50s and 60s," said F.C. Nixon, president and chief executive officer of $84 million-asset First Bank. "We knew that there was a whole generation of customers who grew up differently than we did, and that we needed different ways to attract them to the bank."

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