Virgin business empire is seeking to bolster its Internet presence, and its executives are looking across the Atlantic for help.

"We're looking for U.S. partners with technology or software know-how to teach us about the on-line environment," said Rowan Gormley, 37, chief executive officer of Virgin Direct Personal Financial Services Ltd. He said the company is involved in joint venture discussions with "two big U.S. companies," which he would not identify.

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