InsuranceNoodle to Distribute Kemper Products

CHICAGO — Kemper Insurance Cos. has signed an agreement to supply products to InsuranceNoodle, an online insurance broker to small-business owners.

InsuranceNoodle allows small-business owners to compare, buy, and manage their insurance coverage online.

The agreement, which was announced Monday, is to put Kemper insurance products on InsuranceNoodle’s menu of professional liability products.

Kemper began targeting the small-business market last fall with specialized coverages to help build its presence in the economy’s fastest-growing segment, which generates more than $50 billion of insurance premiums a year. The InsuranceNoodle deal creates an additional distribution channel for these products, Kemper said.

Kemper Insurance Cos., with 1999 revenues of about $3 billion, is a Chicago-based provider of insurance and risk management services.

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