Intuit Launches FinanceWorks out of Pilot Phase

Intuit’s long-delayed FinanceWorks online financial management suite—which was originally planned for a 2007 release—was unveiled last week, fulfilling a major goal from the Quicken software manufacturer’s February 2007 acquisition of online banking vendor Digital Insight.

Since the merger, online personal financial suites that include aggregated account features, spending charts and other “PFM-Lite” functions have stepped into the market, including the popular Mint.com and Wesabe offerings. Wells Fargo and Bank of America have also introduced PFM features to their bank sites.

Currently more than 60 financial institutions are either live, in the implementation process, or contracted to offer FinanceWorks in the coming weeks, according to Intuit.

Along with the new software – which will be enhanced later this year for a small-business banking version – Intuit/Digital Insight released a survey that takes a poke at some of the start-up third-party providers (not by name, but we think we know who they mean). The 2008 Online Financial Management Survey by Digital Insight stated that while a bank and an “established company” are the most trusted sites for PFM, only “one-percent said that a Web site hosted by a new, start-up company would be their most-trusted place to manage their finances online.”

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