Jack Henry Banking, a unit of Jack Henry Associates Inc. of Monett, Mo., on Thursday announced a partnership with BankMarketingCenter.com to help banks cheaply advertise their products and services.
Jack Henry had previously resold BankMarketingCenter.com's subscription-based service. BankMarketingCenter.com, which was developed by Ad Shop, an Atlanta advertising and marketing company, is a Web-based service that lets banks create and customize print ads, direct mail and e-mail campaigns, brochures, newsletters and digital signage, among other things.
"The convenience of designing our own marketing materials internally and not having to pay ad agency rates for them is extremely beneficial for our bank and our budget, and our promotions get us noticed and generate measurable results," said Sheridan Chadwell, a marketing officer for M&P Community Bancshares, the holding company for Merchants and Planters Bank of Newport, Ark. M&P has used BankMarketingCenter.com for about five years.
