BlackRock, John Hancock Mutual Funds and Fidelity Investments topped Kasina's list this year of best websites for advisers.
The 12th annual study also listed JPMorgan Chase & Co's asset management unit, American Funds, Oppenheimer Funds, DWS Investments, Putnam Investments, Vanguard and Franklin Templeton Investments, in that order. The results were released last week.
The New York consultant built its list based on 156 different factors, putting 42 adviser-facing websites through their paces, Eric Daugherty, principal and director of research at Kasina, said in an interview.
Generally speaking, fund companies in the top 10 excel at thought leadership, making their portfolio managers and executives available to site users as experts, increasingly posting videos in addition to static formats, Daugherty said. Winning sites also present information that is portable, allowing advisers to easily email documents.
