CLEVELAND - In the months after a megamerger created Keycorp, bankers here set out to win more of the small business banking market armed with a simple idea: ask customers what they want.

The nation's 10th-largest banking company is packaging products and services with guidance from a unique seven-member Small Business Advisory Board created in April after the merger with Society Corp. So far, the effort is winning support as Keycorp tries to distinguish itself from competitors.

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