Corporations don't usually feature their rivals' executives more prominently than their own in reports to shareholders. But that's what KeyCorp did last spring when it pictured Charles Schwab in living color inside the cover of its annual report.

The Cleveland-based company was trumpeting a deal it had announced last December in which it obtained access for its brokerage customers to OneSource, Charles Schwab & Co.'s pioneering no-load mutual fund supermarket.

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