KeyCorp and First Union Corp. are superregionals with a lot in common - but not when it comes to small-business strategy.

The industry has come to view them as philosophical opposites: KeyCorp relying on relationship managers dealing with clients face to face; First Union leaning more toward the "lending factory" approach of mass-marketing by phone or mail.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.