KeySavings Bank in Wisconsin Rapids, Wis., has promoted a vice president to chief executive.

The $76 million-asset mutual thrift named Bruce Rokke president and CEO, effective today, according to a news release. Rokke,who has also been treasurer of KeySavings, was also named to its board.

Rokke succeeded Lawrence Schmick, who will remain the board's vice chairman. Schmick has worked for KeySavings and its predecessor institution, Wisconsin Rapids Savings & Loan Association, since 1974. Schmick had been president and CEO since 2000.

KeySavings was founded in 1920 and operates two branches in Nekoosa and Wisconsin Rapids.

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