Too often the glamour hounds of a business outshine those really getting the job done. Such is the case with Richard Kovacevich, CEO of Norwest Corp., a highly diversified financial services organization that he was instrumental in building from the day he set foot on Minneapolis soil.

An accomplished financial services professional who began his banking career with Citicorp in 1975, Kovacevich is as known for his business acumen and bottom line results as his bold philosophy that marries an emerging electronic world of financial services with a sales-producing physical one where face-to-face contact with customers is encouraged. His market-not gung-ho technology advocates-dictates the timing of Norwest's foray into electronic financial services strategies.

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