Leesport Financial Launches New Brand Identity

- Leesport Financial Corp Renamed VIST Financial Corp. - WYOMISSING, Pa., March 3 /PRNewswire-FirstCall/ -- Leesport FinancialCorp's ticker symbol (Nasdaq: FLPB) will officially change this morning toVIST, as the company officially unveils its new brand and logo. At a press conference in Wyomissing this morning, President and ChiefExecutive Officer Robert D. Davis said, "Uniting all our differentdivisions and lines of business under one brand not only makes sense from amarketing standpoint, but also offers us greater efficiencies throughoutour organization." VIST Financial Corp. stock will continue to be listed on the NASDAQGlobal Select Market. About VIST Financial VIST Financial is a diversified financial services companyheadquartered at 1240 Broadcasting Road in Wyomissing, Berks County,Pennsylvania. Serving the financial needs of customers since 1909, VIST hasestablished themselves as a company that provides superior customerservice, and constantly works to provide the best in products and servicesto customers, and support the communities served through extensivefinancial and personal support.