Liberty Financial Cos. plans to rebrand several of its mutual fund families under the Liberty name and is exploring acquisitions to expand its fund business, an executive with the company said.

The branding switch, set to take effect in late spring, will affect funds from Stein Roe & Farnham Inc., Colonial Management Associates Inc., Newport Fund Management, and Crabbe Huson Group, said Stephen C. Gibson, chief executive of Liberty Funds Group, which provides sales and marketing for those fund families.

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