Like many corporate bosses, officials at Hubco Inc. say they owe a lot of their success to their customers. But the New Jersey company has found an unusual way to give some of the profits back.

Hubco plans to roll out a program next month offering discounts on company shares to loyal customers. Patrons of any of its three bank subsidiaries will be offered a 1% discount on shares for each year they have been a customer, up to 10%.

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