sports giveaways offering fleeting brushes with fame, wealth, or privilege.

These promotions promise winning cardholders such prizes as an all-expenses-paid trip to the World Series to an afternoon playing catch in the backyard with a professional football star. Marketers say the interactive nature of these contests makes them more appealing than conventional advertisements.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.