Sun National Bank's wealth management business is off to a slow start thanks to the recession, but executives at the Vineland, N.J., bank say they remain committed to the business.

Sun's year-old wealth business focuses on cross-selling investment products, financial planning and insurance to its commercial customers. Because of the recession, said Brad Fouss, a senior vice president and the director of specialized banking at Sun, "the last thing clients were thinking about was wealth management, insurance and estate planning. That was a big challenge for us."

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