By some accounts, Kim Polese is the closest thing Silicon Valley has to a poster child these days; entrepreneurial and diligent in her approach to market opportunities, this technology company executive is a lightning rod for Internet banking and commerce, thanks in large measure to the "push" she's giving the financial services industry.

That push comes in the form of Internet technology that enables financial institutions to send customized, quality information and applications out to their customers (see cover story, p. 50). And while most bank and nonbank players refuse to talk on the record about push technology, privately they concede that a good many examples of intranet, extranet and Internet applications abound, from extremely cost-efficient, secure corporate and institutional banking applications to emerging retail banking ones. And, they say, the momentum of push is really just getting started.

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