When it comes to cross-selling bank products, Norwest Corp. is widely considered the best in the business.

Now the Minneapolis banking company is making an all-out effort to extend its sales prowess to include mutual funds. In doing so, it hopes to succeed in an endeavor that has stymied other top banks.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.