On a spring day in 1995, retired Bank One Corp. executive John Fisher got a telephone call from John B. McCoy announcing a dramatic shift in strategic direction for the Columbus, Ohio-based banking company.

"You're not going to believe this, John, but we're going to change the uncommon partnership," Mr. McCoy told Mr. Fisher. "You may not understand it."

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.