Mellon Bank Corp.'s plan to sell its consumer credit card portfolio raises the question: Is it worthwhile for midsize card issuers to compete against the giants?

Mellon decided the answer was no. The Pittsburgh-based bank's $1.9 billion card business-ranking 24th in the industry-was increasingly dwarfed by those of larger issuers, and the company thought it best to sell the division and pump the proceeds into stronger units.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.