A clash between big and small merchant processing companies flared in the recent election of directors for industry's trade association.

Members of the Bankcard Services Association agreed to change its name to Electronic Transactions Association, to "include the entire transaction services industry." But they sharply rejected their nominating committee's bid to put two representatives of the biggest company in the field - Roger Peirce and O.B. Rawls 4th - on the five-member board.

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