Piaggio & C. SpA, the maker of the Vespa motor scooter, is promoting "Vespanomics" to readers of Intuit Inc.'s Mint blog.
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The Mint personal financial management site lets users gather information from various bank accounts in one place to analyze credit and debit card spending and set savings goals. Its blog, MintLife, offers broader advice on topics such as investing and guarding against identity theft.
A Tuesday blog post promotes the use of motor scooters such as the Vespa to save money on travel expenses. Piaggio on Wednesday said that if 10% of the licensed drivers in the U.S. shifted a third of their driving to a motor scooter, it would save 3.9 billion gallons of gas a year.
Piaggio is also promoting Mint on its homepage for Vespa USA.
