Mobile payments are not yet taking off in the United Kingdom, but there are signs of potential, according to Auriemma Consulting Group LLC.

So far, "it's not really being pushed and no one has really come out and said 'we're marketing this,' " said Megan Bramlette, an Auriemma managing associate. The reason, she said, is because a solid commercial model has not been determined by the various players in the market, including mobile phone operators, card issuers and processors.

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