Lenders, unwilling to wait passively for prospects to visit their Web sites, are experimenting with various "push" and "pull" strategies to originate new loans and generate more revenue.

The Web mostly operates with "pull" technology: Users with Web browsers "pull" information to their PCs from Web servers. But then consumers spend too much time, with mixed results, locating needed loan information, often finding lenders' sites randomly. But "push" technology is designed to solve these shortcomings by collecting and delivering user requested information directly to PCs. PointCast, Inc.'s PointCast Webcast service is an example of "push" technology. Early results, although promising, point to a downside: information overload, clogged networks and overworked PCs.

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