Most Powerful Women in Finance: Ida Liu, Citigroup

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Head of Citi Private Bank, North America

Before joining Citigroup in 2007, Ida Liu was working at Vivienne Tam as the global head of sales and business development, where she encountered many fashion designers who asked her for investment advice.

Liu, who was an investment banker before working in the fashion industry, said it was after one such encounter where she had her "aha" moment. She realized "there was a massive void in the marketplace" to help designers with wealth management.

Not long after that, she said in an interview with Women in Technology, "I pitched the concept of launching and heading a business focused on fashion, media, and entertainment to Citi Private Bank. The rest is history."

Liu is now the head of Citi Private Bank North America after being promoted to the post in May 2019.

Despite the challenges posed by the COVID-19 pandemic, her team is on pace to eclipse last year's pace of growth, thanks largely to her focus on client acquisition. Citi Private Bank North America reported a double-digit increase in new clients last year.

Liu is a World Economic Forum Young Global Leader and was selected as one of five Citi delegates at Davos in 2019 to discuss opportunities and trends in global finance and investment. Outside of Citi, Liu is a supporter of the Forté Foundation, a nonprofit that provides professional development, education and mentorship to women who are starting their careers.

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