Mountain America Credit Union is placing a mobile and internet banking specialist in each of its 76 branches.
The West Jordan, Utah credit union said the move will help its members take advantage of the company's digital options. These specialists will give members hands-on demonstrations, as well as help the credit union improve its offerings by funnelling customer feedback to executives.
Mountain America has $3 billion in assets and more than 4,000 customers.
"Considering that more transactions are performed every day via Mountain America's online and mobile services than in all of our branches combined, we can see our members are rapidly embracing technology solutions," said Rob Cummings, Mountain America's senior vice president of online and mobile banking, in a press release.