SAN FRANCISCO -- Visa's Interlink subsidiary said Nebraska's electronic banking network has named Interlink its exclusive direct debit service.
Visa said Networks, with more than 450 member financial institutions, will be the first such regional network to build its point of sale service around Interlink and the Interlink service mark rather than creating a proprietary service.
Networks has 1,000 ATMs and one million cardholders.
Peter B. Gustafson, president of Interlink Network Inc., called Networks' decision "a strong endorsement." Interlink says it has 28 million cardholders and a daily average transaction volume of 400,000.
The Interlink alliance will let Networks' members "capitalize on an established service mark and offer a known and prover product and service to their checking account customers as well as to the merchants they represent," said Networks president John Miller.