NetSpend Holdings Inc. is launching a rewards program for its prepaid debit cardholders using a merchant-funded system provided by Cardlytics Inc.

NetSpend Payback Rewards was announced Friday and is scheduled to roll out the rewards system this quarter.

Cardlytics' system sends merchant deals to cardholders based on their transaction history and geographic position. Cardholders activate the rewards online, and then use their cards to make qualifying purchases at a specified retailer.

NetSpend cardholders access offers through NetSpend's website.

NetSpend is the third prepaid partner that has signed up with Cardlytics, which also has agreements with FSV Payment Systems Inc. and AccountNow Inc.

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