As if Jim Lebenthal weren't larger than life already, now morning television viewers in the New York City region are waking up to a 110-story version of the municipal bond industry's most recognized spokesman.

"I'm Jim Lebenthal," the colossus-sized chairman of Lebenthal & Co. tells viewers in his new and campaign, as he steps gingerly from behind the World Trade Center's twin peaks. "Love my towers, love my bonds."

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