As if Jim Lebenthal weren't larger than life already, now morning television viewers in the New York City region are waking up to a 110-story version of the municipal bond industry's most recognized spokesman.

"I'm Jim Lebenthal," the colossus-sized chairman of Lebenthal & Co. tells viewers in his new and campaign, as he steps gingerly from behind the World Trade Center's twin peaks. "Love my towers, love my bonds."

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.