Hampstead Financial Corp. is aiming to be the prototype of a new breed of mortgage company: one in which home loans open the door for brokers to sell a variety of financial services and products.

The year-old Fort Lee, N.J., company has assembled a veteran management team, including executives from Citicorp Mortgage and Prudential Home Mortgage Co., to steer mortgage brokers away from being one-product purveyors toward more of a financial planner role.

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