After more than five months of trying to undo the damage wrought by rapid expansion, weak internal controls, and a risky investment portfolio, Brian M. Hartline is trying to return $1.5 billion-asset Main Street Bancorp of Reading, Pa., to profitability by cross-selling cash management, trust, and other services to established clients.

"We don't need to expand, we don't need to grow, we don't need to keep conquering new territories to get new customers," said Mr. Hartline, who was chief financial officer of USABancshares.com in Philadelphia before becoming Main Street's president and chief executive last August. "We've got our own customers here; we just need to start selling those services."

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