Though BankUnited has failed, its name lives on.

The consortium of private-equity firms that bought the $13 billion-asset Coral Gables, Fla., thrift from the Federal Deposit Insurance Corp. last week has decided to keep the BankUnited handle. Experts said that was a smart call because the brand, though perhaps somewhat tarnished, carries significant weight in the Florida market — one of the country's busiest.

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