WASHINGTON — Facing strict new guidelines on deposit-advance loans, banks must now decide if it's worth their while to offer short-term credit to cash-strapped borrowers.

Industry observers are skeptical about the future of the loans, which are often likened to payday loans, following the release of new rules from federal banking regulators Thursday. Guidelines proposed by the Office of the Comptroller of the Currency and the Federal Deposit Insurance Corp. would place such tight restrictions on the loans that observers say they will likely no longer make economic sense to offer.

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