New York Community Scores Naming-Rights Deal at Nassau Coliseum

New York Community Bank in Westbury will have its name attached to the Nassau Veterans Memorial Coliseum, former home of the New York Islanders hockey team, when the renovated arena reopens next spring.

The $50 billion-asset bank purchased the naming rights to the coliseum and its future retail and entertainment complex in Uniondale, N.Y. The arena, closed for renovations in August 2015 and scheduled to reopen April 5, would be renamed "Nassau Veterans Memorial Coliseum Presented by New York Community Bank," according to a press release issued Friday by Brooklyn Sports & Entertainment, the company overseeing the redevelopment.

The surrounding 77-acre plaza, which will feature retail shops, restaurants, a movie theater and a nightclub, will be called "NYCB Live." Neither the bank nor the company disclosed the cost or the timetable of the deal.
As the official banking partner of the coliseum, New York Community will provide the arena and retail complex with bank services and New York Community ATM machines. Other brands involved in the partnership include JetBlue and Ticketmaster.

"By bringing together top-notch financial services and world-class entertainment, NYCB is taking a leadership role ensuring Long Island becomes an even greater place to live, work and play," Andrew Kaplan, executive vice president of retail products and services at New York Community Bank, said in the press release.

New York Community officials did not immediately return a phone call seeking further comment Friday afternoon.

In October 2015 New York Community agreed to purchase another Long Island-based bank, the $15 billion-asset Astoria Bank in Lake Success, for $2 billion; that deal is expected to close during the fourth quarter pending regulatory approval.

New York Community in 2010 purchased the naming rights of Westbury Music Fair, renaming the venue NYCB Theatre.

The bank has four regional divisions that include Roslyn Savings Bank on Long Island, Richmond County Savings Bank on Staten Island, Queens County Savings Bank in Queens, Roosevelt Savings Bank in Brooklyn, Garden State Community Bank in New Jersey, AmTrust in Florida and Arizona and Ohio Savings Bank, according to its website.

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