Nina McLemore goes where few venture capitalists dare to tread: retail.

Most venture capitalists prefer to fund high-tech or medical companies, rather than businesses subject to consumers' whims. But Ms. McLemore said her retailing experience-she started a line of women's accessories for the Liz Claiborne fashion empire - helps her evaluate consumer-oriented businesses.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.