Prudential New Jersey Realty, East Brunswick, has formed a controlled-business arrangement with Associated Finance Corp., a Matawan, N.J., mortgage bank. In cutting the deal, the realty company joins a growing list of companies meshing realty and lending.

Prudential purchased an undisclosed amount of Associated shares in order to make the arrangement, said Scott Einbinder, the lender's president. The price was not given.

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