- WIB PH
She had neither the time nor the resources to install a state-of-the-art customer relationship management system, but Associated Banc-Corp's Donna Smith still pulled off major infrastructure improvements her company needed to close the gap with rivals in the middle-market lending arena.
September 18
Donna Smith
EVP, Commercial Banking Group Leader, Associated Bank
Associated Bank in Green Bay, Wis., has been fattening its commercial loan portfolio in recent years, thanks in large part to Donna Smith. Smith, who heads commercial banking, arrived in mid-2011 from Bank of America and, since then, commercial lending has accounted for the bulk of the earnings growth at the $25.7 billion-asset Associated.
Smith is the highest-ranking female at Associated and, as such, has become its most vocal champion of diversity. She is in the midst of establishing an internal credit training program and her goal is for at least 30% of the candidates to be women. She is also working closely with the executive committee to raise the percentage of females in top jobs at Associated. Women hold 27% of its executive positions now and Smith aims to increase that to 30% within a year.
