Surcharging is still the rule at most off-site automated teller machines, but some retailers are turning to a no-fee model as a way to draw in customers and profits.

Dairy Mart Convenience Stores Inc. is aiming to capitalize on the anti-surcharge sentiment, trading a cut of the ATM fees for what it says has already proved to be a significant boost in customer traffic. Nine months after the company installed no-fee ATMs in 600 of its stores, users are going out of their way to use machines - and often buying goods during their visit.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.