Scottrade, a little-known brokerage in St. Louis, may be proving that exemplary customer service can pay off in spades.

The 21-year-old brokerage, with $8.52 billion of customer assets as of Dec. 31, was the hands-down winner in a Pacific Crest Securities survey of customer service at online brokerages. In a benchmark that may be directly related, Scottrade also had the highest revenue growth among online brokerages during the fourth quarter of 2000, according to Credit Suisse First Boston.

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