More than one third of commercial bankers are conducting manual data entry for tasks that ought to be mandated, according to a survey released Monday. The study found that 34% manually re-key data from sales into treasury onboarding tools. The study, conducted in October by research firm TechValidate and sponsored by Pegasystems (PEGA), a business process management and customer relationship management solution provider, polled 3,170 commercial/wholesale banking executives.
The poll also found that 78% of respondents said their organizations would increase their sales to existing clients by at least 20% if they had seamless integration between sales force automation, onboarding applications and customer service processes. Roughly half of respondents believe that the most significant shortcoming of their current sales force automation tools is that they cannot view client data in real time or initiate inquiries or customer requests from it.
