ONEIDA, N.Y. -- Oneida Financial Corp., the parent company of Oneida Savings Bank, has completed its purchase of Noyes & LaLonde Inc., a Liverpool, N.Y., insurance agency.

The company has merged Noyes & LaLonde into Bailey & Haskell Associates Inc., Oneida Savings’ insurance subsidiary. The new unit does business as Bailey Haskell & LaLonde Agency and is headquartered in Oneida.

Bailey & Haskell’s current management team will remain in place. Mark J. LaLonde, president of Noyes & LaLonde, has become an agent for the combined agency. Bailey Haskell & LaLonde has about 60 employees in its five Central New York offices, including the Noyes & LaLonde’s sales office in Liverpool.

Bailey & Haskell provides a diversified portfolio of insurance products and financial services to individuals and businesses in Madison, Oneida, and Onondaga counties.

Oneida Financial has $310.3 million of assets, and Oneida Savings operates six branches in Madison and Oneida counties. The Noyes & LaLonde deal was completed Jan. 1.

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