Even before Congress passed landmark health-care reform legislation, Torrey Pines Bank in San Diego had been ramping up its marketing to doctors and other health-care professionals.

Early this year, the $1.2 billion-asset bank established a team to focus on the health-care industry led by longtime Southern California banker Don Schempp. At the same time, it unveiled a partnership with the San Diego County Medical Society through which the organization is endorsing the bank to its members and the bank is advertising in the society's publications.

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