MILAN - Visa International has named Anne-L. Cobb, a 24-year veteran of the bank card and payments industry, president of its newly created region covering Central and Eastern Europe, the Middle East, and Africa.

Ms. Cobb, the first woman chief executive of an international bank card association, faces one of the industry's most daunting tasks: establishing Visa and its services in some of the world's least developed economies.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.