Pioneer Financial Services in Kansas City, Mo., has appointed Joe Freeman chief executive.

Freeman has served as president and chief operating officer of the $380 million-asset Pioneer since 2007, according to its press release Tuesday.

Pioneer's former CEO, Tom Holcom, retired on Dec. 31. He had been with Pioneer for more than 28 years.

"Changes in the consumer finance industry are creating new opportunities for business, including a focus on tech-savvy, digital and mobile financial transactions," Holcom said in the release. "Joe Freeman is well prepared to guide our company through this strategic evolution and drive the business as CEO, all while maintaining Pioneer's commitment to the community, our customers, our culture and our team members."

Pioneer specializes in providing banking services to military families.

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