Title: SVP, Head of Wealth Management Digital
Home base: San Francisco
Mentor: Gunjan Kedia, vice chairman, wealth management and investment services at U.S. Bancorp
Tenure at U.S. Bancorp: Five years
What she does: Moy leads strategy, development and management of online and mobile services provided to the company’s wealth management clients.
Digital native: Moy, who has a degree in computer science, has worked in technology for her entire banking career. One of her early jobs was in the internet services group at Wells Fargo, where — long before the iPhone — she helped launch what was the first nationwide mobile banking service. She later worked as an independent consultant, advising banks and other consumer firms on digital and mobile strategies.
Starting from scratch: Before hiring Moy in 2013, U.S. Bancorp had no technologists dedicated to developing products for wealth management clients. Now Moy leads a team of about 30 employees and contractors. Among the customer-facing services her team has rolled out are: a new tool that lets wealth clients make contributions to individual retirement accounts online, and a robo-advisory service, called
Common bond: Moy and her mentor, Gunjan Kedia, bonded over their shared belief that wealth management is an area ripe for disruption. They first met in person when Kedia visited U.S. Bancorp’s tech lab in San Francisco — the same day that a fire at an electrical substation caused a seven-hour blackout in the city’s downtown. The relationship blossomed from there.
Why she stands out: Kedia has been especially impressed with the “goldmine” of a team Moy has assembled and with Moy’s focus on building technology that’s accessible, not merely cool. “A lot of technologists, they get caught up in the jargon … and it drives you nuts,” Kedia said. But Moy “truly understands the clients’ needs. She’s a special talent.”
Valuable observations: Moy said she is learning a lot about leadership from Kedia. While happy in her current role, she does have aspirations of moving up in the company and therefore pays close attention to how Kedia makes decisions, runs meetings and generally juggles her myriad responsibilities. “Having insight into what her day is like is very valuable,” Moy said.
Not-so-reluctant role model: Moy admits that she is a bit of an introvert, but that has not held her back from pursuing managerial roles that require her to do a fair amount of public speaking. Early in her career, after giving a presentation on mobile banking, she recalls being approached by a young woman who thanked Moy for being an inspiration to her and other women.
“That really struck me,” said Moy. “It’s important for women to be role models [to other women], so if I have to step up, I’ll step up, even if it’s not the most comfortable thing for me.”
