L. Biff Motley and C. Brent McCoy recently were promoted to senior executive vice presidents of Premier Bank, Baton Rouge, La., a subsidiary of Premier Bancorp.

Randy Hoffman has been promoted to senior vice president and director of human resources for the bank.

Also, Greg J. Bell is now president and chief operating officer of Premier Mortgage Co., a subsidiary of the bank.

Mr. Motley is now responsible for strategy development and all staff support services related to Premier's retail business. He is also in charge of marketing for all lines of business, as well as for Premier Securities Corp. and the company's investment center network.

Mr. McCoy is in charge of Premier Diversified Services group, a newly formed department that includes Premier Trust, Premier Investment Advisor, Premier Venture Capital Corp, and the capital markets group. He was formerly president of Premier Mortgage and executive vice president for Premier Bank in Baton Rouge.

Prior to his affiliation with Premier, Mr. Bell was president and chief operating officer of First Banc Mortgage Corp., Lafayette, La. He also was president and chief operating officer at First Fidelity Mortgage in Monroe.

Mr. Hoffman's responsibilities include personnel practice administration, employment, salary administration, compliance, training, and employee relations.

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