Prepaid Card Targets Latinos

The Mexican soccer team Club America and Denarii Systems LLC, a Miami payment program provider that caters to unbanked consumers, have introduced a prepaid MasterCard designed for Hispanics in the United States.

People may use the reloadable card to make purchases and automated teller machine withdrawals or to pay bills electronically. Cardholders also may send remittances via text messages from their mobile phones, through a dedicated website or by calling a toll-free number, the companies said in a Jan. 4 announcement.

Meta Financial Group Inc.'s MetaBank in Storm Lake, Iowa, issues the card.

The Club America prepaid card is one of MasterCard Inc.'s efforts to supply financial services to the unbanked or underbanked Hispanic population in the United States, said Alex Lui, the card brand's vice president of global prepaid card development.

Since 2009, MasterCard has engineered community financial education programs to cater to Hispanic communities in the U.S. not only to introduce them to money management strategies but also to encourage them to use financial products such as prepaid cards for transactions and to pay bills electronically with the same ease as the general U.S. population, Lui said.

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