Principal Financial Group kicked off a campaign to distribute products through nonagent channels Wednesday by introducing a 401(k) plan package that offers a family of 35 outside-managed mutual funds.

Chris J. Bowman, vice president of marketing at the Des Moines subsidiary of Principal Life Insurance Company, said the funds in the Principal Advantage Retirement Package will enable the company to market its plans more easily to bank representatives and registered investment advisers.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.